Vibe Distribution: You’re Not A Tourist
- SocialSecuritii
- 3 days ago
- 4 min read
Day 1 at Fergusons Downtown — A Local Welcome Party for the World
Las Vegas has two definitions: The strip and the people who actually live here.
On September 28th, The Distribution Company kicked off its three-day You’re Not A Tourist series at Fergusons Downtown, and the message was loud, stylish, and undeniably clear:
“You can visit our city but we’re inviting you to experience our side of it.”
From 5–10PM, more than 400+ attendees showed up with 59% returning guests who already knew the vibe, and a wave of new faces sent straight to the heart of the local community. With over 2,700 RSVPs, this became The Distribution Company’s largest opening night ever.
This wasn’t a typical Vegas night of velvet ropes and $25 parking fees. This was for the people who make this city move; a night where educators, entrepreneurs & community moguls can step out of themself (or into themselves) & shake some ass.
The Music: A Soundtrack Built by the Locals
The DJ lineup was a cultural statement in itself:
FRED THE GEM.IN.EYE — THE DISTRO PRINCE + NEW CERTIFIED CLUB FAVORITE
GOLDENCHYLD — THE TOP 100 RULE-BREAKER | MAKING THE CLUB FEEL LIKE HOME
SHAADY — THE ESSENTIAL ** SOUND ARCHITECT OF DISTRO EVENTS
DIRTY DELL — A STAR-POWER --- THE HONCHO WHO TOOK US THROUGH THE MOON.
Four genres. Zero dead air:
Hip-Hop • R&B • Afrohouse • Amapiano
A real quote from an attendee: “THE MARKETING? y'all went crazy for this one… you built a world tonight.”
The Vibe: Black. White. And Not a Tourist.
The entire visual identity pushed one message: Vegas nightlife belongs to locals too.
Black-and-white “Not A Tourist” shirts floated in the crowd like walking billboards creating a unified statement without taking anyone’s individuality away.
White lights kept the vibe bright — not club-dark — so the focus stayed on faces, fashion, and movement.
This night was unapologetically for the community to be seen.
TrendLV’s Photo Booth: A Cultural Souvenir, Not a Tourist Trap
TrendLV built a custom photo activation, engineered specifically to:
✅ Convert casual attendees into community members
✅ Give guests moments worth posting
✅ Create long-tail digital promotion for the campaign
It wasn’t a gimmick. It was documentation.
[Insert Photo Booth Highlight Gallery Here — 6–10 Images]Feature after Photo Booth section
Quote from the host, Justice Jackson:
“If you’re here, you’re one of us. This isn’t a tourist attraction, it’s a community attraction.”
CO-CREATION: PARTNERS WHO BELIEVE IN BUILDING COMMUNITY IN LAS VEGAS
✷ Cultivate Cannabis — Sponsor & Community Connector
Their team wasn’t just branding the event they were engaging. The $200 gift card giveaway sparked hype and genuine interaction.
✷ Black Girl Mixer — Cocktail Craft with Culture
They designed a signature drink exclusive to the event, proving nightlife can highlight Black mixologists and local creators too.
✷ SmoothCats401 — Style That Moves
A clothing vendor rooted in local culture | fashion that travels home with tourists but represents locals first.
[Insert SmoothCats401 Booth Photo(s) Here]
One guest said while buying a tee:
“I'm not from here but this shit makes me feel like i'm home. Feels good to be able to see apart of my culture in the vegas scene.”
This Was More Than a Night Out: It Was Proof
This campaign showed something important:
Tourists aren’t the enemy — disconnection is.
The Distribution Company created a place where…
✅ Visitors could become locals
✅ Locals could stop being treated like tourists
✅ Culture wasn’t bought, it was shared
From RSVPs to crowd retention to DJ engagement, Day 1 broke every benchmark. And honestly? The team barely scratched the surface of what this campaign can be.
The unspoken truth:
This is a prototype for a new way of doing Vegas. Local-driven. Visitor-welcoming. Culture-centered.
CATCH WHAT HAPPENED
See how you can add to the vibe!
REWIND THE NIGHT: EVENT RECAP GALLERY
WATCH THE DANCEFLOOR GO UP
MEET THE LOCALS WHO MADE THE VIBE
Captured Moments — Photo Booth Best Shots[TrendLV Set Gallery]
Fashion + Activations[SmoothCats401 + Fergusons Bar + Activations Photos]
Street Interviews: Why They Pulled Up[Insert Beverly Chillz Interview Clips]
IF YOU ATTENDED, HOW WAS YOUR EXPERIENCE
I NEEDED THAT NIGHT FOR REAL!
A TIME WAS HAD, WISH I GOT MORE PHOTOS OF MY FIT!
I WAS A LITTLE SHY, NOT GONNA LIE. BUT I STILL ENJOYED IT.
MORE DRINKS? (NOT TO SOUND THIRSTY OR WHATEVER)
FREQUENTLY ASKED QUESTIONS
What is Vibe Distribution in Las Vegas? A community-centered event series highlighting local music, nightlife, and creators; offering visitors and locals a non-tourist version of Las Vegas culture.
Where is Fergusons Downtown? A creative marketplace and event space in the Las Vegas Arts District known for supporting local businesses, talent, and cultural events.
What kind of music does The Distribution Company showcase? Afrobeats, Amapiano, R&B, Hip-Hop, and emerging sounds shaping global nightlife.
How can tourists experience local culture in Vegas? Attend events like “You’re Not A Tourist” that connect visitors directly to local DJs, vendors, fashion, and creatives.
Who partners with The Distribution Company? Local brands, Black-owned businesses, artists, DJs, mixologists - companies focused on authentic community impact.
THIS IS JUST DAY 1
If this was the introduction… imagine the reveal.
Three days. Three different experiences. One mission:
Invite tourists to step further inside of the local communities + keep the locals fed & appreciated.
And anyone who respects the culture? Welcome home.
Day 2 recap coming soon.
Follow The Distribution Company to join the movement.